Coming Soon…

Something new is about to happen at Rocket Fuel, y’all.

Wait, what’s Rocket Fuel?!?

It’s the place where I write about parenting and recovery and running and coffee. I cuss a lot. I ponder the big questions in life. I talk about my marriage. My spirituality. How my adulthood is shaping up–for better or worse.

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Good question!

The blog is called Rocket Fuel because it was launched in conjunction with Rocket Designs, where Simon designed & sold recovery shirts. (We picked “rocket fuel” because it wa kind of a play on my obsessive love for coffee.) The original idea for Rocket Designs was to scale the business, expand its reach, and become legends in the recovery world (or something kind of like that).

My first blog posts on Rocket Fuel were, in fact, centered around recovery. And it‘s true that I still write about recovery a lot. In fact, recovery underlies everything I write about, because without it, I would have none of the other amazing things I write about: my kid, my marriage, my health, my spirituality, my life. BUT I realized, after a while, that I didn’t want to overtly tie all my posts back to recovery.

And, while the Rocket Design shirts are still for sale on Redbubble, we never put the networking, marketing, and dedication into expanding the idea the way we originally thought we would.

But, while I still love coffee, Rocket Fuel seems kind of like a non-sequitur without being tied to Rocket Designs, no?

(If you want to check out Simon’s shirt designs, you can find them here: https://www.redbubble.com/…/collectio…/174232-rocket-designs)

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